When times get tough (recession, war, global warming), consumers seek comfort in nostalgia. Anything that taps into happy childhood memories has more appeal these days.
Gen Xers and older Millennials are known for their Peter Pan-like attitude. If this group is down with Hello Kitty, videogames and Rock, Paper, Scissors tournaments, then drunken popsicles are right up their alley.
Gives a new jingle to that creepy white van coming 'round the corner in the 'hood, doesn't it?
How dey do dat? How da thermos know to keep da hot stuff hot and da cold stuff cold? My bottle-a vodka doesn't freeze, so how dey make it into a popsicle?