So, in effect, Handmark was preaching to the choir, annoying the loyalists while not necessarily gaining followers by retweeting everything that had been broadcast about them.
When Handmark asked for advice, I asked the twitterati what they thought about this practice:
- average_jane: Trader Joe's does that, too. I think it shows a lack of strategy behind tweeting in the first plan. What R they trying 2 accomplish?
- edubya: That would get annoying fast. I'd be hard pressed to follow their actual account at that point.
- edroberts: I wouldn't RT everything. But, if one tweet stands out or is especially relevant to everyone, the RT away!
But, do we trust brands enough to be their own filters?