Saturday, June 27, 2009

The Happiness Opportunity

Brilliant author Paulo Coelho's most recent newsletter, Warrior of the Light, writes:
"We have to take risks. We can only truly understand the miracle of life when we let the unexpected manifest itself. Every day – together with the sun – God gives us a moment in which it is possible to change everything that makes us unhappy. Every day we try to pretend that we don’t realize that moment, that it doesn’t exist, that today is just the same as yesterday and will be the same as tomorrow. But if you pay attention, you can discover the magic instant. It may be hiding at the moment when we put the key in the door in the morning, in the silence right after dinner, in the thousand and one things that all seem the same to us. This moment exists – a moment when all the strength of the stars passes through us and lets us work miracles."
I've no strong belief in what most of the world calls "God," though I do believe that there is something larger than what we can comprehend--some order to the universe that connects all things. And, I believe that over our life (or lives) part of our mission is to learn more about this order, to understand it and live a richer life because of this knowledge. I definitely believe that there are moments each day that can turn everything around, for good and bad. The smile of a child that's sitting in the shopping cart at the grocery store forces a smile upon you even though you're shopping for a condolence card. It is as simple as that. The challenge is to recognize the things that can make you happy and resist the things that could bring anger or sorrow.

How? To each their own, but I've tried my entire life to avoid using words like "hate" and "annoy" and "idiot" and "stupid" and any number of negative words that you can surmise. The reason why I've done this is because I believe that these words are like the trash in my house. The less you focus on reduce, reuse, recycle, the more it piles up. Before you know it, these words outweigh the positive words that you use and your balance has tipped to negativity. You become focused on drama. You feed on drama for energy and entertainment. When you ignore your soul long enough, then it ceases to grow; you're not moving toward a greater understanding of the order when you're focused on those that have no understanding--and no desire to understand--of what can make us all better people.

At the end of Coelho's newsletter, he added a wonderful paragraph about love:
"There is always someone in the world waiting for someone else, whether in the middle of the desert or in the heart of some big city. And when these two people’s paths cross and their eyes meet, the whole of the past and the whole of the future lose all importance, and there only exists that moment and that incredible certainty that everything under the Sun was written by the very same Hand. The Hand that awakens Love and creates a sister soul for everyone who works, rests and seeks treasures under the Sun. Were it not for this, the dreams of the human race would make no sense."
I'm not one to believe that there is only one person out there and we spend our lives trying to find him/her, but I damn sure believe that ideals such as love make sense of our dreams. What we have to understand is that perfection may not be in the unattainable ideal; perfection is in reality.

25/52: "The New Rules of Marketing and PR" by David Meerman Scott

Book 25/52: "The New Rules of Marketing and PR" by David Meerman Scott, 4/5 Stars
This book is definitely a must-read for those that are around the promotion and marketing of products and services. Scott does a wonderful job of covering the soup to nuts process of understanding your story, telling your story and then getting others to tell your story for you. His point is clear and hammered home, the old way of pushing your story via a general broadcast is not only expensive, but ineffective, in today’s world where pitching a good story to the right people—focus on the targeted few instead of the masses—is more likely to get many others talking about your story.
  • Focus on your buyers, not your product. How do customers relate to your product? What problem do you solve? What does Starbucks really sell?
  • Write in plain language; in the language of your customers. Invite them to engage in a dialogue instead of broadcasting your monologue.
I preach similar techniques; it's not about the features of your product/service. In fact, it's not about the product or service at all--it's the relationship that customers have with your wares. What emotional connection--what need--does it satisfy?

If you are a fan of novels/movies then think about Cyrano de Bergerac and Roxanne. Basically, they have the same template: ugly, romantic guy vies against handsome, dumb guy for heart of beautiful girl. In the former, the hero duels with swords and in the latter he duels with tennis racquets. The point is that the template defines the emotional connection — the duel for love — and the nouns, namely the sword or the racquet are irrelevant because they are interchangeable. If we apply the principles from Meerman's book, we'd see that it is paramount to focus on the template, not the instrument, i.e., the buyer and not the product.

The New Rules also talks about dialogue instead of monologue, engagement instead of broadcast. The Internet has made the world smaller. If I wanted to, right now, I could find someone online in another country and engage them in conversation. Even better, if I knew that they might have some interest in my product or service, by engaging them in conversation I've revealed that I'm a real person — I exist in the world — and that comfort can easily be translated to a stronger pitch for my wares to a potential customer or a journalist.

While reading The New Rules of Marketing and PR, think about the verbs that your customers use and the emotions that you can tap into to strengthen that connection... then get out there and do it.

GOAL: 52 books in 52 weeks!

Book #24 = "Outliers" by Malcolm Gladwell, 3/5 Stars
Book #23 = "Lisey's Story" by Stephen King, 1/5 Stars
Book #22 = "My Favorite Place on Earth" by Jerry Camarillo Dunn, 4/5 Stars
Book #21 = "Wisdom 2.0" by Soren Gordhamer, 4/5 Stars
Book #20 = "Oath Of Gold" by Elizabeth Moon, 5/5 Stars
Book #19 = "The Age Of Engage" by Denise Shiffman, 3/5 Stars
Book #18 = "What I Wish I Knew When I Was 20" by Tina Seelig, 4/5 Stars
Book #17 = "Animal Farm" by George Orwell, 4/5 Stars
Book #16 = "Divided Allegiance" by Elizabeth Moon, 3/5 Stars
Book #15 = "The Curious Incident of the Dog..." by Mark Haddon, 2/5 Stars
Book #14 = "The Sheepfarmer's Daughter" by Elizabeth Moon, 3.5/5 Stars
Book #13 = "Love Is The Killer App" by Tim Sanders, 4/5 Stars
Book #12 = "Fight Club" by Chuck Palahniuk, 4.5/5 Stars
Book #11 = "The Time Traveler's Wife" by Audrey Niffenegger, 5/5 Stars
Book #10 = "The Finder" by Colin Harrison, 3.5/5 Stars
Book #9 = "Veronika Decides To Die" by Paulo Coelho, 1/5 Stars
Book #8 = "By The River Piedra I Sat Down & Wept" by Paulo Coelho, 3/5 Stars
Book #7 = "Stiff" by Mary Roach, 2/5 Stars
Book #6 = "Love in the Time of Cholera" by Gabriel Garcia-Marquez, 1/5 Stars
Book #5 = "The Road" by Cormac McCarthy, 3/5 Stars
Book #4 = "Eleven Minutes" by Paulo Coelho, 2/5 Stars
Book #3 = "The Good Guy" by Dean Koontz, 3/5 Stars
Book #2 = "My Ishmael" by Dan Quinn, 2/5 Stars
Book #1 = "The Zahir" by Paulo Coelho, 3.5/5 Stars


READ MORE!

Friday, June 26, 2009

Guest post on "Enterprise Adventure"

A note to my friends, which they posted on their blog:

G is for a GOOD damn time (as always)!
L is for the disappearing LANDBRIDGE than nearly caused a troublesome dinghy departure from the face of Reid Glacier (the speed of tide changes is unreal).
A is for the beauty of ALASKA (though we didn’t see Russia).
C is for the drama of Marjorie CALVING (I will never be able to do her justice with words).
I is for the bergy bit of ICE that we netted and used in the Blue Margaritas.
E is for EVERYTHING that y’all do for me (thank you).
R is for the RISING sun that never stops lighting the sky at this time of the year.

B is for the BLACK BEAR that we only saw because Darce delayed our departure from Sandy Cove while gabbing with the neighbors (it’s also for the huge ‘BUT that I caught).
A is for Bob and I MacGuyvering on a bunged-up ANCHOR wench.
Y is for the YACHT… oops, I mean “boat” called Enterprise. May all of her travels remain safe and as entertaining as the moments that I—many past and many more to come—have shared within her confines.

May she lead us often to our dream of spending time in amazing places with loved family and amazing friends.

Thank you!

24/52: "Outliers" by Malcolm Gladwell

Book 24/52: "Outliers" by Malcolm Gladwell, 3/5 Stars
“Success follows a predictable course. It is not the brightest who succeed. Nor is success simply the sum of decisions and efforts that we make on our own behalf. It is, rather, a gift. Outliers are those who have been given opportunities—and who have had the strength and presence of mind to seize them.”

“We are so caught in the myths of the best and the brightest and the self-made that we think outliers spring naturally from the earth.”

So Malcolm, we’re listening now. You’ve done a fine job of explaining the connectedness between us, the way in which we make decisions and now, the makeup of success. You’ve said and I quote:

“To build a better world, we need to replace the patchwork of lucky breaks and arbitrary advantages that today determine success—the fortunate birthdates and happy accidents of history—with a society that provides opportunities for all.”

What’s the solution? What tenets are you building up to announce? Is it the creation of a new religion that you seek? Tell us what’s on your mind and tell us how you think we can all achieve the analogous shining mansion on the hillside for the betterment of the world.

Just remember, as you've said, "Autonomy, complexity, and a connection between effort and reward are the three qualities that work must have to be satisfying."

GOAL: 52 books in 52 weeks!

Book #23 = "Lisey's Story" by Stephen King, 1/5 Stars
Book #22 = "My Favorite Place on Earth" by Jerry Camarillo Dunn, 4/5 Stars
Book #21 = "Wisdom 2.0" by Soren Gordhamer, 4/5 Stars
Book #20 = "Oath Of Gold" by Elizabeth Moon, 5/5 Stars
Book #19 = "The Age Of Engage" by Denise Shiffman, 3/5 Stars
Book #18 = "What I Wish I Knew When I Was 20" by Tina Seelig, 4/5 Stars
Book #17 = "Animal Farm" by George Orwell, 4/5 Stars
Book #16 = "Divided Allegiance" by Elizabeth Moon, 3/5 Stars
Book #15 = "The Curious Incident of the Dog..." by Mark Haddon, 2/5 Stars
Book #14 = "The Sheepfarmer's Daughter" by Elizabeth Moon, 3.5/5 Stars
Book #13 = "Love Is The Killer App" by Tim Sanders, 4/5 Stars
Book #12 = "Fight Club" by Chuck Palahniuk, 4.5/5 Stars
Book #11 = "The Time Traveler's Wife" by Audrey Niffenegger, 5/5 Stars
Book #10 = "The Finder" by Colin Harrison, 3.5/5 Stars
Book #9 = "Veronika Decides To Die" by Paulo Coelho, 1/5 Stars
Book #8 = "By The River Piedra I Sat Down & Wept" by Paulo Coelho, 3/5 Stars
Book #7 = "Stiff" by Mary Roach, 2/5 Stars
Book #6 = "Love in the Time of Cholera" by Gabriel Garcia-Marquez, 1/5 Stars
Book #5 = "The Road" by Cormac McCarthy, 3/5 Stars
Book #4 = "Eleven Minutes" by Paulo Coelho, 2/5 Stars
Book #3 = "The Good Guy" by Dean Koontz, 3/5 Stars
Book #2 = "My Ishmael" by Dan Quinn, 2/5 Stars
Book #1 = "The Zahir" by Paulo Coelho, 3.5/5 Stars


READ MORE!

23/52: "Lisey's Story" by Stephen King

Book 23/52: "Lisey's Story" by Stephen King, 1/5 Stars
This book is, perhaps, my least favorite King book. Ever since he began to insert more reality into his fantasy, I’ve not been a huge fan of his writings. The last book that he wrote that I liked is, in fact, what I think is one of his greatest works, The Girl Who Loved Tom Gordon; it is one of the few books that I’ve read that’s made me cry.

In Lisey’s Story, I know what he’s trying to accomplish because it’s a similar theme that I’ve been working with in the writing of my first book. King tries to balance the now and the past with alternate worlds and he ends of up with a bit of a mess. I found it difficult to connect to the story or the characters when they weren’t in the same place or the same time long enough for me to establish a relationship with them. Add to that the Kingesque style of grotesque physical horror and you’ve got a book that makes you wonder more about the author’s state of mind rather than Lisey’s.

I did like King’s attempt at trying to show the process of the mind in words. But, because I never got into the story or the characters, it turned into a personal exercise of skimming torture. There is always one thing to learn from every person you meet and every book you read, unfortunately, that one thing in this book, to me, was a “what not to do” when it comes to representing the inner-workings of the mind in a book.

Bool. The End. Have a Coke and a Smile.

[I gave this book away in my #freebook experiment... read about it!]

GOAL: 52 books in 52 weeks!

Book #22 = "My Favorite Place on Earth" by Jerry Camarillo Dunn, 4/5 Stars
Book #21 = "Wisdom 2.0" by Soren Gordhamer, 4/5 Stars

Book #20 = "Oath Of Gold" by Elizabeth Moon, 5/5 Stars
Book #19 = "The Age Of Engage" by Denise Shiffman, 3/5 Stars
Book #18 = "What I Wish I Knew When I Was 20" by Tina Seelig, 4/5 Stars
Book #17 = "Animal Farm" by George Orwell, 4/5 Stars
Book #16 = "Divided Allegiance" by Elizabeth Moon, 3/5 Stars
Book #15 = "The Curious Incident of the Dog..." by Mark Haddon, 2/5 Stars
Book #14 = "The Sheepfarmer's Daughter" by Elizabeth Moon, 3.5/5 Stars
Book #13 = "Love Is The Killer App" by Tim Sanders, 4/5 Stars
Book #12 = "Fight Club" by Chuck Palahniuk, 4.5/5 Stars
Book #11 = "The Time Traveler's Wife" by Audrey Niffenegger, 5/5 Stars
Book #10 = "The Finder" by Colin Harrison, 3.5/5 Stars
Book #9 = "Veronika Decides To Die" by Paulo Coelho, 1/5 Stars
Book #8 = "By The River Piedra I Sat Down & Wept" by Paulo Coelho, 3/5 Stars
Book #7 = "Stiff" by Mary Roach, 2/5 Stars
Book #6 = "Love in the Time of Cholera" by Gabriel Garcia-Marquez, 1/5 Stars
Book #5 = "The Road" by Cormac McCarthy, 3/5 Stars
Book #4 = "Eleven Minutes" by Paulo Coelho, 2/5 Stars
Book #3 = "The Good Guy" by Dean Koontz, 3/5 Stars
Book #2 = "My Ishmael" by Dan Quinn, 2/5 Stars

Book #1 = "The Zahir" by Paulo Coelho, 3.5/5 Stars

READ MORE!

Where you been Bob? Alaska?

I've been right here... still trying to get my land-balance back... can y'all keep the noise down until I'm acclimated? Thanks.