Saturday, July 18, 2009

27/52: "The Cluetrain Manifesto" by LLSW

Book 27/52: "The Cluetrain Manifesto" by Levine, Locke, Searls, Weinberger, 3/5 Stars
A relic, having been printed in 2000, but I can definitely see how this book had an impact at the time and has shaped business strategy since. However, for me, it carried a tone that was, at times, lecturing and came off as very scientific. If you've read any of my reviews of late, you'll know that right-brained books that allow the back of my head to wander/wonder get better ratings from me. Yes, it's my review and I'll write what I want to. So, when the Cluetrain is forcing me to get on board and I've no choice over my destination, I kinda have one foot on the train, but one foot swinging from the side in case something more interesting comes along.

"Chat, email, home pages--all reinforce our feeling that not only is it easy to enter into discourse with others, but also that we're by-god entitled to wade into the conversation stream."

And once we enter into it, we better be authentic, pay attention and prepared for anything to happen. Word.

GOAL: 52 books in 52 weeks!

Book #26 = "What Kind of World Do You Want?" by Jim Lord, 5/5 Stars
Book #25 = "The New Rules of Marketing & PR" by David Meerman Scott, 4/5 Stars
Book #24 = "Outliers" by Malcolm Gladwell, 3/5 Stars
Book #23 = "Lisey's Story" by Stephen King, 1/5 Stars
Book #22 = "My Favorite Place on Earth" by Jerry Camarillo Dunn, 4/5 Stars
Book #21 = "Wisdom 2.0" by Soren Gordhamer, 4/5 Stars
Book #20 = "Oath Of Gold" by Elizabeth Moon, 5/5 Stars
Book #19 = "The Age Of Engage" by Denise Shiffman, 3/5 Stars
Book #18 = "What I Wish I Knew When I Was 20" by Tina Seelig, 4/5 Stars
Book #17 = "Animal Farm" by George Orwell, 4/5 Stars
Book #16 = "Divided Allegiance" by Elizabeth Moon, 3/5 Stars
Book #15 = "The Curious Incident of the Dog..." by Mark Haddon, 2/5 Stars
Book #14 = "The Sheepfarmer's Daughter" by Elizabeth Moon, 3.5/5 Stars
Book #13 = "Love Is The Killer App" by Tim Sanders, 4/5 Stars
Book #12 = "Fight Club" by Chuck Palahniuk, 4.5/5 Stars
Book #11 = "The Time Traveler's Wife" by Audrey Niffenegger, 5/5 Stars
Book #10 = "The Finder" by Colin Harrison, 3.5/5 Stars
Book #9 = "Veronika Decides To Die" by Paulo Coelho, 1/5 Stars
Book #8 = "By The River Piedra I Sat Down & Wept" by Paulo Coelho, 3/5 Stars
Book #7 = "Stiff" by Mary Roach, 2/5 Stars
Book #6 = "Love in the Time of Cholera" by Gabriel Garcia-Marquez, 1/5 Stars
Book #5 = "The Road" by Cormac McCarthy, 3/5 Stars
Book #4 = "Eleven Minutes" by Paulo Coelho, 2/5 Stars
Book #3 = "The Good Guy" by Dean Koontz, 3/5 Stars
Book #2 = "My Ishmael" by Dan Quinn, 2/5 Stars
Book #1 = "The Zahir" by Paulo Coelho, 3.5/5 Stars